# Co-founder and CEO, Frontegg

Source: https://startwithidentity.com/experts/sagi-rodin/
Last updated: 2026-09-20
License: content by Start with Identity. Cite the source URL.

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## Bio

Sagi Rodin co-founded Frontegg in 2019 with Aviad Mizrachi. The two had built internal user-management infrastructure together at Check Point, watched dozens of product teams adopt it, and spun the idea out as a company.

Profile built from public company and press records.

## Where their work shows up

B2B identity is not B2C identity with a tenant column. Frontegg is built around the organization as the primary object: tenant hierarchies, delegated administration so a customer's own admin manages their users, per-tenant SSO configuration, and entitlements tied to a subscription plan. See [B2B vs B2C CIAM](https://startwithidentity.com/articles/b2b-vs-b2c-ciam/), the [Frontegg profile](https://startwithidentity.com/vendors/ciam/frontegg/), and the [best SSO and SCIM platforms for B2B SaaS](https://startwithidentity.com/rankings/best-sso-scim-platforms-b2b-saas/) ranking.