# Customer identity (CIAM): podcast learning path

Source: https://startwithidentity.com/podcasts/learn/ciam/

Sign-up, sign-in, and trust for customers, from conversion trade-offs to fraud. 13 episodes, ordered from basics to advanced.

Read alongside: [CIAM (glossary)](https://startwithidentity.com/glossary/ciam/), [What is CIAM?](https://startwithidentity.com/guides/fundamentals/what-is-ciam/), [Best CIAM platforms](https://startwithidentity.com/rankings/best-ciam-platforms/), [Podcasts for CIAM builders: customer identity, fraud and verification](https://startwithidentity.com/articles/ciam-podcasts-customer-identity-fraud-verification/)

1. [#223 - CIAM with Cassio Sampaio of Okta](https://creators.spotify.com/pod/profile/identity-at-the-center/episodes/223---CIAM-with-Cassio-Sampaio-of-Okta-e26tvtd) (Identity at the Center, 2023-07-24, 77 min, learner): What customer identity is, how it differs from workforce IAM, the role of self-service, and common challenges when a business first adopts CIAM.
2. [Analyst Chat #147: How To Manage Your Clients, From Customers and Citizens to B2B and B2B2C](https://www.kuppingercole.com/watch/how-manage-your-clients) (KuppingerCole Analyst Chat, 2022-10-31, 23 min, learner): The main CIAM segments: simple consumers, citizens dealing with government, and structured B2B and B2B2C customers that need organization-level access control.
3. [#154 - Customer MFA vs. Workforce MFA](https://creators.spotify.com/pod/profile/identity-at-the-center/episodes/154---Customer-MFA-vs--Workforce-MFA-e1kthuc) (Identity at the Center, 2022-07-11, 47 min, learner): Why multifactor authentication for customers is a different problem from MFA for employees, and which of the two is harder to get right.
4. [Log-In Equals Retention](https://open.spotify.com/episode/2Ph0vYHE2eSlWZ6qg3Xyd1) (Mistaken Identity, 2023-08-07, 48 min, learner): Why the login experience is a product and retention decision, and why companies increasingly buy customer identity rather than build it.
5. [#433 - Sponsor Spotlight - FusionAuth](https://podcasts.apple.com/us/podcast/433-sponsor-spotlight-fusionauth/id1471899975?i=1000775931661) (Identity at the Center, 2026-07-08, 56 min, practitioner): CIAM design choices: progressive registration, balancing friction against usability, customization, risk-based MFA, and build versus buy for customer authentication.
6. [5 Lessons from Rolling Out Passkeys to Millions of Users](https://entra.news/p/5-lessons-from-rolling-out-passkeys) (Entra.Chat, 2026-05-31, 46 min, practitioner): Lessons from consumer passkey rollouts at scale: motivations such as login speed and conversion, phased removal of passwords, and making account recovery phishing-resistant.
7. [Know, Protect, and Delight your Customers in a Privacy-First Age](https://open.spotify.com/episode/4yQW4KlQOY4cSp87Uu50EV) (Mistaken Identity, 2023-07-10, 45 min, practitioner): How to handle customer data with consent, why customer trust depends on privacy, and how user testing improves authentication experiences.
8. [Analyst Chat #108: Privacy and Consent Management](https://www.kuppingercole.com/watch/privacy-consent-management) (KuppingerCole Analyst Chat, 2022-01-17, practitioner): What privacy and consent management tools do, how the market is defined, and how consent capture connects to customer identity platforms.
9. [Analyst Chat #293: CIAM is Evolving - Scale, AI Agents, and Identity Challenges](https://www.kuppingercole.com/watch/ciam-is-evolving) (KuppingerCole Analyst Chat, 2026-03-30, 18 min, practitioner): Current CIAM pressures: consumer versus B2B segmentation, passkey UX gaps, identity lifecycle, and why account recovery has become a prime fraud target.
10. [Securing Digital Transactions: The Power of Behavioral Biometrics in Fraud Prevention](https://stateofidentity.libsyn.com/securing-digital-transactions-the-power-of-behavioral-biometrics-in-fraud-prevention) (State of Identity, 2023-08-14, 29 min, practitioner): How behavioral biometrics detect account takeover and impersonation scams by reading subtle cues in how a user interacts with a session.
11. [#388 - Fraud Reduction Intelligence Platforms with John Tolbert](https://podcasts.apple.com/us/podcast/388-fraud-reduction-intelligence-platforms-with-john/id1471899975?i=1000739106926) (Identity at the Center, 2025-12-01, 59 min, architect): The capabilities of fraud reduction platforms and how identity verification, device intelligence, behavioral biometrics and shared signals combine in customer-facing fraud defense.
12. [E49 - The IAM and Fraud Episode](https://creators.spotify.com/pod/profile/the-cyber-hut/episodes/E49---The-IAM-and-Fraud-Episode-e2ifhbd) (The Analyst Brief, 2024-04-16, 51 min, architect): Why identity and fraud teams are converging, how to measure success, and how people and process must adapt to counter the fraudster's advantage.
13. [Azure AD B2C to Entra External ID: Migration Strategies You Need to Know](https://entra.news/p/azure-ad-b2c-to-entra-external-id) (Entra.Chat, 2025-10-04, 39 min, architect): Running and migrating CIAM at very large scale: tenants with 100M+ users, holiday sign-in peaks, and approaches for moving users without forcing password resets.