# alloy Source: https://startwithidentity.com/vendors/identity-verification/alloy/ Last updated: 2026-10-16 License: content by Start with Identity. Cite the source URL. --- ## Overview Alloy is an identity and fraud decisioning platform for banks, credit unions and fintechs. It orchestrates third-party identity, KYC, KYB, credit and fraud data behind one API and one decisioning layer, and increasingly layers its own models on top. It is best understood as an orchestration hub rather than an [identity verification](https://startwithidentity.com/guides/compliance/customer-identity-verification-guide/) data provider, which matters when building a shortlist: Alloy often sits in front of the vendors it is compared against. Founded in 2015 and led by co-founder Tommy Nicholas, it reports [more than 900 financial institution and fintech customers](https://www.prnewswire.com/news-releases/alloy-reports-strong-first-half-of-2026-with-agentic-ai-momentum-and-over-900-fintech-and-financial-institution-customers-302825546.html) as of July 2026. ## What it is good at Breadth of network and the commercial simplification around it. The September 2026 partner directory lists 250 or more prebuilt integrations across 85 or more solution partners, spanning identity verification, business verification, credit underwriting, fraud intelligence and watchlist screening. Crucially, Alloy resells many of those under one contract and manages sourcing, billing and vendor risk, which removes a real procurement burden for institutions that would otherwise negotiate and diligence each data provider separately. The decisioning and case management layer is mature, covering onboarding, perpetual KYC and KYB, transaction monitoring across ACH, RTP and FedNow, wire, card and stablecoin, and SAR and CTR filing. Distribution through core banking is strengthening, with a Q2 Holdings partnership from January 2025 and a Nasdaq Verafin partnership announced September 2026 that exposes Verafin consortium data inside Alloy. ## Where it falls short No published pricing whatsoever; the pricing page does not exist. Two transparency gaps matter for regulated buyers. ISO 27001 applies to Alloy's data centre, not to Alloy, so the widely repeated claim that Alloy is ISO 27001 certified is wrong. And there is no public model risk documentation: no SR 11-7 alignment claim, no model validation artefacts, no model cards, despite Alloy now shipping its own predictive models. Self-reported figures need care. Alloy's own materials give both 700 and 900 customers two months apart, and the AI Assistant automation claims carry no published methodology. No financing has been disclosed since September 2022. ## Pricing Unpublished. Resold partner solutions carry no-commit pricing under a single Alloy contract, and first-time trials of a resold solution include up to 1,000 entities at no cost. Model your all-in cost with our [TCO calculator](https://startwithidentity.com/tools/tco-calculator/). ## Best for, and who should look elsewhere Choose Alloy when you are a bank, credit union or fintech that wants one contract and one decisioning layer across many data vendors, and you have the risk function to diligence the models yourself. If you need the verification itself rather than routing, look at [Persona](https://startwithidentity.com/vendors/identity-verification/persona/), [Sumsub](https://startwithidentity.com/vendors/identity-verification/sumsub/) or [Jumio](https://startwithidentity.com/vendors/identity-verification/jumio/). ## Bottom line The strongest orchestration and decisioning layer for financial services, with a genuinely large data network, let down by zero pricing transparency and no public model risk documentation.