# gbg

Source: https://startwithidentity.com/vendors/identity-verification/gbg/
Last updated: 2026-06-19
License: content by Start with Identity. Cite the source URL.

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## Overview

GBG is a global [identity verification](https://startwithidentity.com/guides/compliance/customer-identity-verification-guide/) and fraud vendor offering document verification, data-based identity checks, location intelligence, and fraud prevention across many markets. With a long history and strong presence in the UK, Asia-Pacific, and beyond, it serves regulated enterprises that need broad international coverage. Compare with other [identity verification vendors](https://startwithidentity.com/vendors/identity-verification/).

## What it is good at

Breadth of data and global coverage are the strengths. GBG combines document verification with extensive identity data and location intelligence across many countries, which is valuable for enterprises operating internationally where data-based verification (matching against authoritative sources) matters as much as document scanning. Its long track record and regulated-industry footprint suit banks, gambling operators, and telcos.

## Where it falls short

As an established multi-product enterprise vendor assembled partly through acquisitions, the product set can feel less unified and more enterprise-heavy than the newer API-first entrants, and developer experience is not its main draw. Pricing is quote-based. Smaller teams wanting a quick self-serve check will find it more than they need.

## Pricing

Quote-based, enterprise-oriented. Model the cost with the [TCO calculator](https://startwithidentity.com/tools/tco-calculator/).

## Best for, and who should look elsewhere

Choose GBG when broad international coverage and data-based identity verification are priorities for a regulated enterprise. For a developer-first self-serve check, see [Stripe Identity](https://startwithidentity.com/vendors/identity-verification/stripe-identity/); for a configurable all-in-one platform, see [Sumsub](https://startwithidentity.com/vendors/identity-verification/sumsub/); a global data peer is [Trulioo](https://startwithidentity.com/vendors/identity-verification/trulioo/).

## Bottom line

A global, data-rich enterprise verification and fraud vendor with strong international coverage, best for regulated multi-market enterprises, less suited to lightweight self-serve teams.