# idfy

Source: https://startwithidentity.com/vendors/identity-verification/idfy/
Last updated: 2026-06-19
License: content by Start with Identity. Cite the source URL.

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## Overview

IDfy is an [identity verification](https://startwithidentity.com/guides/compliance/customer-identity-verification-guide/) and onboarding-automation vendor with strong presence in India, offering document verification, face matching, video KYC, and broader onboarding and fraud workflows. It targets high-volume consumer and enterprise onboarding in its core markets. Compare with other [identity verification vendors](https://startwithidentity.com/vendors/identity-verification/).

## What it is good at

End-to-end onboarding automation in India is the strength. IDfy goes beyond a single check to orchestrate document verification, video KYC, background checks, and fraud detection into configurable onboarding journeys tuned for Indian regulatory and document realities. For businesses scaling consumer or workforce onboarding there, that breadth and regional depth are a strong fit, and the configurable journey builder lets teams combine checks, approvals, and fraud rules without bespoke engineering for each new flow.

## Where it falls short

Its coverage and brand are concentrated in India and nearby markets, so global enterprises needing deep multi-region Western coverage, certifications, and references may prefer the global incumbents. The platform breadth means more configuration than a simple drop-in check, and pricing is quote-based.

## Pricing

Quote-based, oriented to volume and the modules used. Model the cost with the [TCO calculator](https://startwithidentity.com/tools/tco-calculator/).

## Best for, and who should look elsewhere

Choose IDfy for end-to-end onboarding automation and video KYC in India and nearby markets. For broad global coverage, see [Jumio](https://startwithidentity.com/vendors/identity-verification/jumio/) or [Sumsub](https://startwithidentity.com/vendors/identity-verification/sumsub/); for an India-focused verification peer, see [HyperVerge](https://startwithidentity.com/vendors/identity-verification/hyperverge/); for European video KYC, see [IDnow](https://startwithidentity.com/vendors/identity-verification/idnow/).

## Bottom line

An onboarding-automation and verification vendor strongest in India, best for high-volume regional onboarding journeys, with global coverage less deep than the incumbents.