CIAM Platform
Google Identity / Firebase Auth
Founded 2011Mountain View, California, USAPart of Google (NASDAQ: GOOGL)Score 3.9/5Evaluated 2026-06-10Website ↗
Capability scores
Methodology →- Authentication
- 4.5
- SSO & Federation
- 3.5
- Authorization
- 3.5
- Lifecycle & Provisioning
- 3.5
- MFA & Passwordless
- 4.0
- Governance & Audit
- 3.0
- Developer Experience
- 4.5
- Deployment Flexibility
- 3.5
- Pricing Transparency
- 4.0
- Support & Ecosystem
- 3.5
Scored 0–5 against a published rubric. Independent analysis, no vendor sponsorship.
Overview
Firebase Authentication and Google Identity Platform provide drop-in sign-in for web and mobile apps, with social login, phone auth, and tight Firebase integration.
Capability deep-dive
Speed to integrate, generous free tier, and strong mobile SDKs are the strengths for consumer apps. Enterprise B2B features, tenancy, and governance are limited compared with dedicated CIAM, and it is most compelling inside the Google and Firebase ecosystem.
Pricing
Free tier plus usage-based Identity Platform pricing.
Bottom line
A fast, cheap consumer-auth choice for startups, not an enterprise B2B platform.
Independent editorial review. Author: Deepak Gupta. Last evaluated 2026-06-10.