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Mistaken Identity

Okta's 2023 interview series for product managers and marketers on using customer identity to build better experiences. One season, 14 episodes.

Host
Matt Duench
Publisher
Okta · Vendor
Pillar
Customer Identity (CIAM)
Level
Executive
Format
Interview
Cadence
Paused since December 2023, 35 to 45 min
Status
Dormant, last episode 2023-12-27
Since
2023
Episodes
14
Website ↗Apple Podcasts ↗Spotify ↗RSS feed ↗
Playback warning. Our weekly check found that audio from this show's own feed no longer plays: the files redirect to an unrelated site. Apple Podcasts and other apps that read the feed are affected. The Spotify copy still plays.
Disclosure. Produced by Okta. The host worked at Okta at the time of recording.

What it is

Mistaken Identity, "brought to you by Okta", ran one season of 14 episodes between June and December 2023. Host Matt Duench interviewed product leaders about customer identity: how sign-up, sign-in, and profile data shape customer experience, and the myths that get in the way. The final episode was an interview with FIDO Alliance executive director Andrew Shikiar on passkeys.

Who it suits

Product managers and digital marketers who own a sign-up or sign-in flow and want a non-technical view of customer identity.

Editor note

A rare identity show aimed at product people rather than security teams, which is its value. It is a vendor production with a short run and no episodes since December 27, 2023, so we list it as dormant. For a current, vendor-neutral take on customer identity choices, see our CIAM platform rankings.

Where to start

  1. Log-In Equals Retention
    2023-08-07 · 48 min · Learner · Customer identity (CIAM)

    Why the login experience is a product and retention decision, and why companies increasingly buy customer identity rather than build it.

  2. Know, Protect, and Delight your Customers in a Privacy-First Age
    2023-07-10 · 45 min · Practitioner · Customer identity (CIAM)

    How to handle customer data with consent, why customer trust depends on privacy, and how user testing improves authentication experiences.

Last verified 2026-09-30 against the show's feed, recent episode notes, and the publisher's own pages. Status and last-episode date update weekly from the feed.

Last reviewed By SWI Community TeamSuggest a correctionHow we research

Mistaken Identity is produced by Okta. Listed on the same terms as independent shows.

Independent, community-driven analysis. No vendor sponsorship. Compiled from public research and community input and verified on a best-effort basis, so details may be incomplete or out of date. Scores are opinions, not advice. Trademarks belong to their owners; mention does not imply affiliation or endorsement. See the full disclaimer, or send corrections to community@startwithidentity.com.

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