Alloy

Alloy: frequently asked questions

How much does Alloy cost?

Alloy publishes no pricing at all. Its pricing URL returns a 404, and no per-application, per-decision, platform fee or minimum commitment figure appears in any primary source. Two pricing-adjacent facts are documented: third-party solutions resold through Alloy come with what it calls flexible, no-commit pricing under a single contract, with Alloy managing sourcing, billing and vendor risk; and customers can test up to 1,000 entities at no cost when first trialling a resold partner solution. Note that several software directories publish Alloy pricing that actually belongs to unrelated companies sharing the name, so treat any figure you find with suspicion.

How many data sources does Alloy actually connect to?

Its September 2026 partner directory states 250 or more prebuilt API integrations from 85 or more solution partners. Alloy separately markets a network of more than 270 data solutions. These count different things and are not interchangeable, so the precise construction matters. Categories span consumer identity verification, KYB and business verification, consumer and business credit underwriting, banking authentication, fraud intelligence covering account takeover, device risk, document fraud, email risk, first-party and synthetic identity fraud, cryptocurrency, and watchlist screening and monitoring. Named partners include GBG, LexisNexis Risk Solutions, TransUnion, Prove, Twilio, Innovis, Early Warning and Experian.

Is Alloy an identity verification vendor or something else?

Something else, and the distinction changes your shortlist. Alloy is an orchestration and decisioning layer: it routes to, combines and resells third-party data rather than operating its own biometric or document-verification engine. Biometric verification appears in its partner directory as a category it routes to. So the right comparison set is other orchestration and decisioning platforms rather than primary IDV vendors like Jumio, Onfido (now Entrust IDV) or Persona, which Alloy may well sit in front of. It does run its own machine learning on top: Fraud Signal is an identity-centric predictive model, Fraud Attack Radar detects portfolio-scale attack patterns, and an AI Assistant automates case research.

Is Alloy ISO 27001 certified?

No, and this is a common misreading worth correcting. Alloy's security page attributes ISO 27001 to its data centre facility, not to Alloy as an organisation. What Alloy does hold is SOC 2 Type 2, confirmed on its own security page, with the report and vendor due-diligence documentation available through a gated trust centre. GDPR, CCPA, PCI DSS and HIPAA attestations are not stated publicly. Ask for the full certification list directly rather than relying on summaries.

Does Alloy provide model risk management documentation?

Not publicly, and for a platform sold to banks this is a genuine gap worth raising in procurement. No Alloy page claims alignment with SR 11-7, publishes model validation documentation, offers model cards, or describes examiner-ready model risk packages. Alloy has published blog commentary on Federal Reserve, FDIC and OCC model risk guidance, but that is content marketing rather than a compliance claim. Since Alloy now ships its own predictive models alongside third-party data, ask specifically how Fraud Signal and the AI Assistant are validated and documented for your model risk programme.

How many customers does Alloy have?

Alloy's July 2026 press release states more than 900 financial institutions and fintechs. Its own September 2026 partner directory says more than 700, so the company's collateral disagrees with itself two months apart; the 900 figure is the more recent claim. Earlier disclosed milestones were over 200 clients at its 2021 Series C and over 300 at the 2022 extension. Named customers include Ally Bank, Gemini and Ramp, plus a Suncoast Credit Union case study reporting fraud losses down more than 35 percent across 269 million logins verified annually. All customer figures are self-reported.

How well funded is Alloy and is it stable?

Alloy raised a 100 million dollar Series C led by Lightspeed in September 2021 at a 1.35 billion dollar valuation, then a 52 million dollar extension co-led by Lightspeed and Avenir Growth in September 2022 at 1.55 billion, which was an up round rather than a down round. No financing event has been disclosed since September 2022, so the last round is four years old as of this review. Revenue, ARR and headcount have never been disclosed, and the figures circulating on data aggregators are modelled estimates rather than disclosures. Co-founder Tommy Nicholas remains CEO.

What are the best Alloy alternatives?

Compare Alloy against other orchestration and decisioning layers rather than primary verification vendors: Sardine and Unit21 for fraud and AML decisioning, and Persona's workflow product where you want orchestration and first-party verification from one vendor. If you need the underlying verification itself rather than routing, look at Persona, Sumsub, Jumio or Onfido. Many institutions run both, with a primary IDV vendor behind an orchestration layer.